About Heads Up, GR!

About Heads Up, GR!

Reported traffic crashes are increasing nationally, statewide and locally, including a nearly 21 percent increase in Grand Rapids between 2009 and 2016, based on the most recent data available. Kent County reported 790 pedestrian-involved crashes between 2012 and 2015. Among those crashes, 439 occurred in Grand Rapids – or 56 percent of all crashes in the county. The rise in these incidents is largely attributed to increasing numbers of people walking and bicycling for transportation and recreation as well as distractions likely caused by cell phone use.

Grand Rapids is taking action in response to these trends.

The City, with the support of the Michigan Office of Highway Safety Planning, is launching a first-of-its-kind pedestrian safety campaign to inform the community about our new ordinance that requires motorists to stop for pedestrians at all crosswalks. The campaign also reminds motorists, bicyclists and pedestrians of their responsibilities to make our active community safe for all travelers, no matter their mode of transportation. Welcome to Heads Up, GR!