About Vision Zero

About Vision Zero

Grand Rapids is one of Michigan’s first cities to embrace Vision Zero principles to improve traffic safety. Vision Zero aims to reduce traffic-related fatalities and serious injuries by promoting safe driving behaviors and addressing pedestrians’ vulnerability when crossing city streets. The goal of Vision Zero is to reduce crashes, prevent injuries and save lives by creating a culture of respect for all road users – pedestrians, bicyclists and drivers.

Vision Zero was first implemented in the 1990s in Sweden, which now has the world’s lowest annual traffic-related death rate. Vision Zero has proved successful across Europe and now successfully shapes traffic strategies in many U.S. cities, such as Boston, Chicago, Los Angeles, New York, Portland, San Francisco and Seattle.

We are excited to bring the Vision Zero initiative to Grand Rapids and continue the work of the Driving Change bicycle safety campaign that began in 2016 as well a Heads Up, GR! pedestrian safety campaign that kicked off in 2017.